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Nicole Marcus Blog

April 24, 2018 ·

Makeup Expiration Dates You Need To Know

Beauty· Make Up

In order to keep your makeup safe and effective, it’s important to know when it’s time to say goodbye. This can be hard if you sent a lot of money on it, or didn’t really use it, but using expired makeup can lead to a lot of issues that aren’t really worth it. No one wants to get clogged pores or an eye infection just because you can’t let go. In order to get the longest life out of your products, you need to make sure you know how to deep clean your makeup.

Pro Tip:

Use a label maker to add the expiration date to products when you open them, so you never have to question when it’s time to throw something away. For example, if you buy a foundation with a pump in June 2020, make your label say June ’21.


Mascara:
3-6 months

*In order to get the full life out, don’t pump the tube with air. This dries it out, and pumps more bacteria in.

Gel eyeliner: 6 months

Miceller water: 6 months

Foundation with a pump: 1 year

Foundation in a pot or open pour: 6 months

Toner: 6 months – 1 year

Cleanser: 1 year

Pencil Eyeliner: 1 year

Lipgloss: 1 year

Powder and Blush: 2 years

Brow pencil: 2 years

Eyeshadow: 2 years

Lipstick: 2 years

Perfume: 8-10 years

*Store in a cool, dark place for longest results.

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